The Definition Of Risk Health And Social Care Essay

The Definition Of Risk Health And Social Care Essay Risk Analysis, what for? (RA) can be defined like a process or technique used to measure the effect of the unknown, identifying the possible threats, analyse them and find measures to apply to eliminate or reduced this possible threat. This technique is used by a broad diversity of organisations, private and governmental ones (NATO, FAO, WHO, EFSA, OIE, ECDC), in the food safety sector in Spain by AESA/AESAN. . There are four stages to define in the RA system: hazard identification, risk assessment, risk management and risk communication. For a Risk to exist there has to be a hazard, which needs to be identified in the first instance. A hazard can be defined as a situation, or a condition that can make damage or make some kind of losses, to humans being, animals or environment (ISDR) . Hazard identification is a process or steps to take to permit us identify the possible threat in a situation. It is possible to link a particular hazard to a potential risk, but its not possible to identify all the hazards Risk assessment can be defined as the estimation, qualitative or quantitative, of the risk resulting from the hazard. There is two main processes qualitative and quantitative that must be specific depending on the situation. Risk management is the application of the necessary measures to evaluated, monitoring and take effective control of the risks, to minimize the possible negative impact of the development of this risk.(5,6) Risk communication tries to give a clear picture about the risk. This process requires a clear and exposed communication between all the parties involved, (stakeholders). This only can be achieved if some requisite take place: exchange of information, recognition of the grade and appreciation of risk, understanding the effects of options and create support for decisions. This can be achieved through meetings, discussions, interviews, web-blogs, Radio, TV. The following diagram shows the relationship between the three components of RA. (7). In Spain RA has become strategically important in veterinary and animal health (9).It is now a common tool in veterinary public health and used by governmental bodies that play a role in imposing regulations designed to protect animals or human health (AESA, MARM, RASVE, SIR, etc.). In the veterinarian field the RA can be conducted by two main systems.They are based on two models, one adopted by the Office International des Epizooties (OIE) and the one used by the Codex Alimentarius. Under the umbrella of the FAO/WHO Food Standards Programme, in 1963 was elaborated the Codex Alimentarius Commission with the mission of created procedures and codes of practice to regulated the food standards. (8). The RA system of the Codex has these main points: Risk Assessment Risk Management Risk Communication These definitions can be found in the Procedural Manual (13th Edition) of the Codex (REF). The Procedural Manual (13th Edition) of the Codex provides these definitions: Risk Assessment: A scientifically based process consisting of the following steps: hazard identification, hazard characterization, exposure assessment, and risk characterization. Risk Management: The process of evaluate alternatives policy, in consultation with all interested parties, considering risk assessment and other factors relevant for the health protection, the promotion of fair trade practices, prevention and control options. Risk Communication: The interactive exchange of information throughout the RA process concerning risk, related factors and risk perceptions, among assessors, managers, consumers, industry, and other interested parties, including the risk assessment findings and risk management initials decisions. The system used by the OIE, the CM model, comprises of the following components: (Apx 1) Hazard Identification Risk Assessment Risk Management Risk Communication. These definitions can be found in the à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..of the OIE (REF). (10) The OIE defines Hazard identification as the process of identifying the pathogenic agents which could potentially be introduced to the commodity considered for importation. Hazard identification is an added component in this system. It is a process used to identify hazards in a given situation that may pose a change in risk to animal or human health. (10) Risk assessment is described as the evaluation of the likelihood and the biological and economic consequences of entry, establishment, or spread of a pathogenic agent within the territory of an importing country. Risk management is the process of identifying, selecting and implementing measures that can be applied to reduce the level of risk. Risk communication is the interactive exchange of information on risk among risk assessors, risk managers and other interested parties. The main difference between the two systems is that the OIE has the hazard identification as a stage of the RA. The Codex system has the hazard identification as a part of the risk assessment (Apx 2). The Codex risk assessment stages: The OIE risk assessment stages: Hazard identification Release assessment Hazard characterisation Exposure assessment Exposure assessment Consequence assessment Risk characterization Risk estimate The perception about hazard differs between the Codex and the OIE. The Codex is determined in the relation cause/effect and the severity of the possible consequences. The main pointing the codex is the identification of the hazard, which is measure by descriptive categories; high, medium, lowà ¢Ã¢â€š ¬Ã‚ ¦ The objective of the OIE is the possible pathogens which represent a possible hazard in animals and animals product, and the management of this risk. The main point for the OIE is the assessment of the Risk release. In the OIE the RA is definitive linked with the cost /benefit of the measure to control this risk. The Codex highlights the relationship dose/response with the exposure assessment and defined as hazard characterisation. The OIE take into account all harmful effect. The Codex considers the effect of the consequence of the modification in the dose of the risk, (pathogen, toxin, or antibiotics residues ). In Spain the OIE system is used by the authorities to develop qualitative RA of the risks at the introduction of infect contagious diseases into Spain and the rest of Europe from Morocco, Africa. In this kind of analysis different parameters are used: Prevalence of infection, volume of trade, capacity of the virus to survive, the seasons and climatic conditions and potential for infection. The magnitude of the consequences goes in hand with the probability of transmission and spread. This is normally linked with costs and benefits of the decisions taken and the possible economic lost consequences of no action. Usually RA take place during an Outbreak of animal disease in counties closed to the own borders. The quicker approach is a qualitative RA. The Codex is concerned about food safety. The Programme are designed for protecting the public health and ensuring reasonable manage process in the food trade, promoting harmonization in food standards in the work undertaken by international governmental and private organizations. This Analysis is normally quantitative. It uses different tools and methods, such as the Monte Carlo methodology. The data comes from different sources that usually are collated into a model to predict prevalence and quantity. This Analysis takes into account the predictable exposures and other factors such consumer types, genders, health status etc. They included the effect of the uncertainty and variability. For all this is necessary to use mathematical and probabilistic models developed by computers programmes. One example is the QRA of the impact on human health on resistance of Salmonella Enteriditis and S. Tiphimurium in poultry products and eggs. Here they investigate how the use of antibiotic favours the emerging resistance in pathogens that could be transmitted to humans and animals through the food supply .This quantitative study gives a numeric value to the risk, because sufficient data is available (11,12,13,15 ) There are different types of RA: From Qualitative (descriptive), semi- quantitative to quantitative RA (deterministic/ stochastic). Qualitative RA is used in areas of the food security, human and animal health services. For every hazard established, an estimated risk is made on the severity of the likelihood of the hazard occurring. However, the classifications used are often inadequate as the likelihood of a hazard to occur is never precise.. Also a probability database is not required, but there needs to be sufficient information that let us establish the likelihood and the effect of the risk problem. This method can be subjective, which reduces its significance. The envisaged goal is important to carry out the appropriate activities that will lead to the expected outcomes. The Quantitative RA system, used the Covello Merkhofe, works with simulation modelling. The Monte Carlo simulation is a reliable tool, flexible, is simple to test and to describe and less influence to human mistake in the progression of the model. it is desirable to check it to observe if the model do come with something totally unrealistic. This method is also subjective due to the chance to select the distribution during the description of the data. The semi QRA is a clear approach for the effective control of a range of risk issues. It is commonly used in commercial projects. The SQRA produces a arithmetical risk estimation establish on a combination of qualitative and quantitative data. The problem is that due to a lack of obtainable data, only excessive risk will be avoided with this method. It is therefore not fully acknowledged worldwide. All this models need to be reviewed after the first stage of the assessment has been carried out. In Spain, as in the rest of EU, RA is utilised in a variety of areas such as education, engineering, science, environment, private and public governmental agencies (health service, military, banking, trade, etc.). Spain has to follow a specific EU legislation in activities related to food production. The use of the ARICPC, Spanish version of the HACCP, became compulsory by the Real Decreto 2207 in 1995,on 28 December. The Regulation (EC) No 852/2004 of the European Parliament and Council of 29 April 2004 are now actually in force. Hazard Analysis Critical Control Point (HACCP) is globally recognised as the most excellent system of assuring product preserve by controlling food borne cover hazards. This legislation specifies the compulsory nature of the application of the risk analysis of these kinds of processes bearing in mind the protection of the population; The (EC) 178/2002, Article 6 (Risk Analysis), Paragraph 1 states: In order to achieve the general objective of a high level of protection of human health and life, food law shall be based on risk analysis except where it is not appropriate to the circumstances or the nature of the measure. In Spain the HACCP system is used by the regional governments to regulate the food industry in a broad spectrum of activities: Bakers, ice cream, fishery products, dairy products, meat and meat products, pre-cooked meals, water, preserved food, beer, sugar, wine, oil, juice, vegetables, eggs, catering, spirit, sweets and pastries, abattoirs, cutting plants, butcher shops, restaurants, coffee shops, barsà ¢Ã¢â€š ¬Ã‚ ¦etc. In all this activities there is a Risk to identify, the risk in food or agro food risks. There are nutritional risks, chemical risks (arsenic, nitrates, nitrites, cadmium) physical risks (temperatures, ionising radiations), biological risks (Salmonellas, Campylobacter, E. Coli, C. Burnetii, TSE) ,pesticides, veterinarian drugs residues. . The residues from pharmaceutical production, from hospitals, illegal drugs, Veterinary medicine use, like antibiotics and steroids, and farming activities.(pict1) Other areas, where RA is applied, are those derived from animal diseases outbreaks. In March 2009 there was a higher risk that the Serotype 4 or the Bluetongue (which had been eradicated from Spain) could come back from the North of Africa because of the wind carrying the infected vector over. This was outlined in the last RA by Sanidad Animal so they could take the necessary measures. By the Order ARM/575/2010, in all the south of Spain, all livestock had to be vaccinated against the serotype 4 of Bluetongue, to stop the spread of the disease. Possible animal health or animal related human health hazards, that require RA, may include new or unusual infections in animals such as Bluetongue in the north European cattle, West Nile virus infection in Europe, or increases in endemic zoonotic diseases like Leishmaniasis, an infection caused by a protozoan parasite of the genus Leishmania (14). The amount of hazards both related to animal diseases and food safety, represents really a long list .It is important for the body control, first to identify which of the hazards are most likely to represent and immediate threat. The following stage will be to formulate the right question, which could be very simple and straightforward. For instance: which risks are you or your organisation interested in? Is there a case to do a Risk Assessment? What outcome is expected? Zero risk or acceptable risk? The right questions will lead to relevant information already made available. However, if the questions lack in timing and dont deliver the correct definition of the hazard/s involved, and this is not sorted at an early stage, the following part of the assessment could be biased or completely compromised. The whole information and data accessible will define the pathway to taken. If the hazard is a disease, it is important to obtain a wide range of information from different sources, to gain an overall picture of the hazard presented and the possible risks estimated from the result of the evaluation of data collated. This process is time consuming, demands expertise, resources and financial backing. Financial and human resources are fundamental to avoid unreported health status. Developing countries dont necessarily have the support and resources available to apply the necessary systems effectively and rely strongly on outside support. Generally a lack of finances stops the development of specialist colleges and institutions. PREVENTION IS BETTER THAN CURE Adagiorum Collectanea 1536, Erasmo de Rotterdam (Rà ³terdam, 1466/69)

Ralph Lauren Fictional Marketing Plan

MARKETING PLAN For an exclusive Ralph Lauren Retail outlet in Goa Prepared by Anisha Shaikh Allan Rebello CHAPTER I INTRODUCTION 1. 1 Ralph Lauren Corporation is a luxury clothing and goods company of the American fashion designer Ralph Lauren. Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrances, home (bedding, towels) and housewares. It has its headquarters in Midtown Manhattan, New York City As of 2009, Ralph Lauren or their licensing partners operated 163 full-price and 163 outlet/factory stores around the world, including Club Monaco and Rugby stores.Ralph Lauren is one of the largest retailers in the United States with revenues reaching $4. 2 billion in 2007. Ralph Lauren will be located  located 1. 2 Objectives 1. To create a shopping environment that caters to the apparel needs of the Premium Class segment of Goa 2. To receive a 50% profit margin within the first year. 3. To have a customer  base of average 1,0 00 by the end of the first operating year. 1. 3 Mission Ralph Lauren’s  mission is to offer quality products 1. 3 Keys to SuccessIn order to succeed in the apparel industry Ralph Lauren must: †¢ Carry a collection of sizes to fit the  more frames of the target customer base. †¢ Provide customers with top class personalized customer service in an atmosphere of high class service †¢ Advertise and promote in areas that our target customer base will learn about our store †¢ Continuously review inventory and sales and adjust our inventory levels accordingly CHAPTER II DATA ANALYSIS 2. 1 Why should Ralph Lauren and international brand open up in Goa?Goa is the smallest state in India but it is the India's richest state with a GDP per capita two and a half times that of the country as a whole. It was ranked the best placed state by the Eleventh Finance Commission for its infrastructure and ranked on top for the best quality of life in India by the National Co mmission on Population based on the 12 Indicators. Goa's gross state domestic product for 2007 is estimated at $3 billion in current prices. Goa is one of India's richest states with the highest GDP per capita — two and a half times that of the country as a whole — and one of its fastest growth rates: 8. 3% (yearly average 1990–2000). Tourism is Goa's primary industry: it handles 12% of all foreign tourist arrivals in India. Goa has two main tourist seasons: winter and summer. As per details from Census 2011, Goa has population of 14. 57 Lakh, an increase from figure of 13. 48 Lakh in 2001 census. Parliamentary Affairs Ashwini Kumar said that Goa topped the list with an annual per capita income (PCI) of Rs. 1,32,719 in the last fiscal. 2. 2 LOCATION AND OWNERSHIP 2. 2. 1 Company OwnershipRalph Lauren will form a agreement with Inter ads (Inter Ads is a leading and reputed organizer of international trade exhibitions and conferences in India, in partnership with global exhibition management companies, who are highly acclaimed for innovation and excellence in organizing exhibitions). Inter ads will help Ralph Lauren from scratch i. e. is from negotiating the location till the store is ready, and also the day to day operations of the store. Location: The location chosen for the store is Caranzalem in Panjim. 2. 2. 2 Why Panjim? †¢ Area (sq km) : 4000 Population (2001 census) : 1. 34 million †¢ Literacy rate (%) : 82. 3 †¢ Sex ratio (per 1000 males) : 960 †¢ Length of coastline: 130 km †¢ National Highway length : 224 km †¢ Domestic | International airport : Dabolim (25 km from Panaji, the capital) †¢ Major Ports: Mormugao, Panaji (minor port) †¢ With a population of 65,000 in the city and approximately 100,000 in the metropolitan area, Panaji is Goa's third largest city after Vasco da Gama and Margao. †¢ Goa topped the list with an annual per capita income (PCI) of Rs. 1,32,719 in the last fiscal.T he location that is chosen is close to the the main city, Goa Science Center, Miramar beach and Dona Paula both are famous tourist destinations. Miramar beach is the closest beach to Panjim. It lies 3 kilometers from the city. It’s one of the most scenic beaches of Goa and a very ideal place to set up a Luxury showroom like that of Ralph lauren, Unlike other Beaches in Goa where you will find mainly tourists, Miramar Beach has visitors that comprise locals as well as tourists. The beach hosts a lot of cultural events and games. This would act as an added advantage to the brand. The area with the most retail outlets i. . 18th June road Panaji hasn’t been taken into consideration because there are so many brands attempting to gain a foothold in the market and this would be a problem for Ralph Lauren as the other brands have a competitive advantage on the price aspect. (Dr Jack Sequeira road nr Goa science center) All business deliveries and shipments will be handled thro ugh the store. The company office will also be housed at this location. 2. 3 Products Ralph Lauren would bring only its Polo brand to India. Polo has huge brand recognition in India and its popularity cuts across generations of young, middle-aged and seniors.Only the apparels will be brought to India under which the Polos, sports shirts, dress shirts, pants, jeans, and a range of shoes will be sold in the outlet. As soon as the outlet has been established Ralph Lauren will also come up with products of a wide range mainly emphasizing on price flexibility. One of the main aims of the company is to increase our target market and to do this there is a need to come up with more products. After a certain point we could even diversify in producing Indian apparel for the Indian customer.Below are the products that Ralph Lauren will introduce in India and the price of the products. Polo’s Mesh Polo: Rs 4421 Big pony Polo: Rs 5000 Brights Polo: Rs 5200 Sports shirts: Solid Poplin: Rs 4629 Linen shirt’s: Rs 6500 Premier oxford: Rs 5097 Madras workshirt: Rs 7452 Formal Shirts: Twill Regent: Rs 7542 Fit Solid Regent: Rs 6502 Fit French Regent: Rs 6502 Pinpoint oxford: Rs 4421 Pants: Five pocket Chino: Rs 4000 Preston tissue Chino: Rs 4135 Jeans Stanton Wash: Rs 4420 Hudson Jean: Rs 5100 Antique Jean: Rs 3589 Lispenard wash jean: Rs 2548 NB: These prices are the actual showroom prices.In the future Ralph Lauren has plans to come up with products that have affordable prices which is suitable for mainly the upper middle class segment. The products again will be only from its Polo brand. 2. 4 Market Analysis The primary target customer of Ralph Lauren will be the Premium Class Segment located in the City of Panaji. As we are situated in the center of their residental area we believe they will make up the largest percentage of our customer base. The secondary target customers are the Upper Middle Class in the area. The last target customer of Ralph Lauren is list ed as other.As popularity about the store increases we expect to see a variety of curiosity seekers, and local residents  from the area as well as seasonal purchasers during season. 2. 4. 1 Market Needs There are several important needs in the western wear apparel business that are being either underserved or not met at all. Ralph Lauren plans to meet and service those needs. †¢ Focus and attention to customer's personal preferences and customer retention will be given high priority. Because of the high rate of employee turnover at major mass retailers, customer service and personal detail has been  lost. . 4. 2 Market trends Goa has dish out so many things and among them is fashion, for the hep and moneyed, Fashion shows have becoming quite common in Goa, and pleasantly enough shifting their focus from the city highspots to the outskirts and Goa's splendid beaches Anjuna, Baga and even Utorda. Nowadays fashion folk leave no adjective untouched. Neither do they leave anythi ng to imagination the cuts and lengths becoming more bold and beautiful than ever before exposing much more shape and curve than exposed ever before coupling the catwalk do with all sorts of in elements and in spots.An opportunity like this should not be missed out by Ralph Lauren. 2. 4. 3 Market Growth The old days have gone where everybody would think that Goans wear Bermuda shorts and Sunset Orange cotton shirts and get going, the Clothes scenario has changed to a great extent with many international players entering Goa there has been a lot of growth in the market, Goan’s are ready to shell out a big amount on branded luxury clothes because it gives them a feel of quality and comfort. Nowadays wearing branded clothes is become like a trend.Another factor that has led to an increase in the market growth is the increasing per capita income of people in Goa. Thus the spending power of the people has increased 2. 4. 4 Competitors As mentioned earlier Goa is not untapped in th is segment of the market there are many brands who have made their presence felt many of which are in Panaji itself. Mahatma Gandhi Road is one of the most popular shopping avenues in Panaji with several stores selling branded goods present here. There’s United Colours of Benetton (UCB), Wrangler, Woodlands , Levis Strauss , Wills Lifestyle store , Spykar, Allen Solly, etc to choose from.All these stores are incidentally packed within an area less than a 100 square meters. The 18th June Road runs parallel to MG road and also hosts some branded showrooms. Arrow has an exclusive store here, so does the world famous brand Lee. Navelkar Arcade located nearby has another popular brand T, which has a wide range of clothing for men and women. Popular apparel brand Weekender , also has an exclusive store near the Don Bosco School in Panaji. 2. 4. 5 Industry Analysis Retail outlets Most of the brands sell their products in a retail outlet which is situated in the city areas i. e.Panaj i Vasco and Margao. The stores are mostly placed in very convenient areas so that distribution is not a major problem. Malls There are malls in Goa e. g. : Caculo Mall and Big G Mall under which various brands are housed some of the brands are Black Berry, Lee, Lacoste, Van Heusen, Wrangler John Players etc. 2. 4. 6 Target Market Ralph Lauren is entering its first year of operation and will basically cater to those customers who prefer wearing luxury clothes of high quality and great value. In Mid 2013 we will try and reach out to more customers in India by having a tie up with any large retail chain.We will also have a tie up with top modeling agencies to promote the brand in the fashion industry The consumer preference in Goa has changed to a huge extent. Media and promotions have been the sole reasons for the brand awareness and consciousness among the consumers and the same shall be done by Ralph Lauren. This is the new trend that more and more people are buying clothes which ar e of a particular reputed brand. When they are out shopping in a shopping mall they are sure to visit one of the big brands to buy a pair of jeans or a shirt from the shop.Today the Goan customers are eager to shell out a fortune to buy branded cloths. The common concept is that the clothing brands provide high quality and great comfort. And hence more and more people are becoming brand loyalist even though they have to give out quite a huge sum of money while making purchases. Ralph lauren is planning to enter India mainly due to the great demand that has been noticed from the customers. Ralph Lauren's main target audience will be the people from the premium segment .Their disposable income should be Rs 50,000 and they should be literate in order to understand our ad campaigns. The target audience that we are looking for are the ones who are ready to shell out a huge amount of money to buy our products. And they should be brand conscious. Since Goa is a state with the highest per c apita income the target market doesn’t seem to be really difficult to find. The possibility of the desired target audience is high because there are many industries like; Mining, Shipbuilding, Pharmaceutical, Hospitality etc in Goa are flourishing.Many rich people are also becoming very fashion conscious and they actively are the spectators for the Goa Fashion week which is gaining a lot of popularity, and our promotional campaigns deals with showcasing our brand at the Goa fashion week, thus providing exposure to our target audience. We will expect to reach our target audience through our various Promotional Campaigns. Age: Ralph Lauren segments its customers according to their age. Its provides all type of brands for the youth (24-26 yrs) Middle age  (28-50) ages and old people (60 + yrs)Gender: Gender segmentation of Ralph Lauren in Goa right now is for male and females. They manufacture brands for both genders. Occupations: In the occupational segmentation they have seg mented their market in different ways. Professionals, business men & women and executives. Education: Well educated people. 2. 5 Competitive Edge & Sales Prospects Ralph Lauren has a number of advantages that will allow  us to build brand identity, add value to our merchandise and build a loyal customer base  while standing apart  from  our competitors. The ‘Ralph Lauren Card' will entitle customers to a 15% discount after ten purchases. †¢ Our location is central to our target customer base. †¢ We will maintain a detailed record on each customer, logging addresses, their purchases, size, and brand for customer follow-up and in-house promotional purposes. CHAPTER III MARKETING PLAN 3. 1 Marketing Strategy Our marketing strategy will focus heavily on sales promotion, niche positioning in the market and customer service with loyalty and retention in sales. †¢ Our promotions will always stay in tune with our company bjectives and mission statement. 3. 2 Sal es Strategy †¢ We will utilize the Retail ICE POS software with every sales transaction. With each purchase the software  will record and maintain in its database the customer's name, address and purchases. This information will be used with our direct mailing program to focus on our top 50% of customers. †¢ We will offer a 14 day return/exchange policy to build trust with our customers and maintain retention and loyalty. 3. 3 Promotion Strategy Ralph Lauren will follow an aggressive yet creative promotional plan.This will allow us to focus directly  on our target customer 3. 3. 1 Store design: The store will be exclusively set up as the actual Ralph Lauren outlet. The rich look it gives with the exclusive interiors. This is basically visual merchandising and will lead to attract our target market and generate awareness. Prior to starting the store Ralph Lauren can go for aggressive advertising of the store i. e. build up a big store similar to a mobile van but big in size this store will go around place like Panjim, Candolim, Mapusa, Porvorim, Calangute.The main aim of this mobile van is to go around place where you find premium class coming most of the time for e. g. near Caculo Mall. A van will be taken on lease for a period of 1 month and it will be decorated like Ralph Lauren store. This activity is being carried out in order to generate awareness and create hype about the big brand coming to Goa. 3. 3. 2 Print media Print media is classified as anything that is in print and is also used to inform the public it is a very effective means of conveying the advertisement across.The print media can further be divided into newspapers and magazines. †¢ Leading Newspaper ads will be given like The Navhind Times, Herald and the Times of India – a skybus ad will be given i. e. the ad which appears and the top portion of the newspaper †¢ Ads will also be given in magazines like Femine, The Women’s era and top leading Magazines i n Goa. The cost of putting one full page issue on a magazine averages from 9000/- to 12000/- (Price varies according to different magazines) Others modes of Print media advertising: 5,000 4Ãâ€"5 color flyers/postcards will be distributed throughout the city †¢ 2,500 full-color postcard flyers with a 10% coupon will be distributed in and around Candolim and Panjim area like Mapusa, Porvorim, Calangute outside locations like CCD’s, Caculo, Osia, Casino’s etc mainly places where posh people visit †¢ 5,000 business cards with a Ralph Lauren Frequent Shopper Card on the reverse side entitling the customer to a 15% discount on the eleventh purchase after ten purchases will be printed and distributed.The aim of this activity is to allow people to visit and encourage frequent purchasing 3. 3. 3 Creative advertisements: o They can have regular ads for various occasions like Diwali Christmas, National Days 3. 3. 4 Email marketing and SMS marketing †¢ A direct mai l program that will further focus on and target the top 50% customer base with special in-house sales and promotions †¢ 200  grand opening invites will be mailed to potential new customers two weeks before the grand opening.The invitation will also include a promotional 10% coupon off a customer's first purchase. The customer mailing list will be made from contacts made by the franchise. †¢ Mailers should be sent to customers updating them about the latest offers, discounts etc †¢ A press conference will be organized in order to attract all the media people. A press release kit will be given to all major media outlets  in Candolim and Panjim highlighting the grand opening of the new Ralph Lauren apparel retailer in the city, who will also be attending the Press conference.This kit will include a press release, pictures of the interior space, color postcard/flyer, and a business card. The press will also be asked to put up a article about the company which will inc lude storytelling ads of Ralph Lauren. The cost the press will include conference hall, snacks, cost of sending s to media houses, and the press kit. The average cost will be around 80,000 †¢ SMS Marketing will be done in order make people aware about the latest offers, discounts etc. the cost of advertising on mVayoo. com is 50,000 p. a. 3. 3. 5 Online marketingFacebook Advertising Facebook  is a  social networking service  and Web site launched in February 2004, operated and privately owned by Facebook, Inc. As of July 2011, Facebook has more than 800  million active users Facebook ad growth: Spending on clicks and impressions of Facebook ads have both grown dramatically between Q2 2010 and Q2 2011,  according to  [pdf] data from Ignition One. Results of the Q2 2011 US Online Advertising Report show that Facebook ad spend on all clients increased 281% year-over-year in Q2, while Facebook ad impressions of all clients grew 200%.Ignition One analysis indicates Faceb ook advertising has experienced high rates of growth due to new marketer adoption in the past year. As seen above the growth of Facebook has been increasing day by day and the number of customers is also increasing day by day. Advertising of Facebook will provide a wide platform for ancestral Goa to target million Facebook users all over the world. And mostly users are for all age group. How to make a Facebook ad: Creating an ad on Facebook is very simple. Open a Facebook account (new or existing account will do).Go to Advertising Option at the bottom of the page. Click on create an ad and follow the process. Cost: Same like Adwords Facebook ads work on CPC vs. CPM. What needs to be done is the company has to set a budget which they are ready to spend each day and which method i. e. CPM or CPC should be selected and then start the campaign also the countries which the company wishes the ad to appear can be selected. Apart from this ancestral can also use other forms of advertising l ike Sponsored Stories. 3. 3. 6 Televison advertising Advertising will be done on local news channels like HCN, Goa 365 etc, Flip advertising will cost around 500 a day, they appear on television around 4-5 times including the Voice ads †¢ Video will cost around 25,000 pm which appears around 7-8 times a day 3. 3. 7 Outdoor media Creative Billboards of Ralph Lauren can be put up like hoarding designed in the shape of clothes along with lighting which will also appear at night. This can be put up in Verna to Panjim Road. The cost of putting up a hoarding is 12,000pm approximately . 3. 8 Event sponsorships and tie – ups †¢ Ralph Lauren will have promotional campaigns and set up stalls at the world famous Sunburn festival 2013. Ralph Lauren being a reputed brand will get many appeals to sponsor but only the ones that give us a high mileage shall be taken one example would be India Fest 2013 where we see youth from various places in India making their presence felt. â₠¬ ¢ Some steps would be having tie up’s with event management companies that are very active in Goa like NBR Kaleidoscope and Funky Heads.The Goa Fashion week has seen an immense positive change with many world famous brands taking part and even famous designers and it would be an opportunity for Ralph Lauren to showcase its brand. To make its brand aware to the fashion conscious people Ralph Lauren will have fashion shows in events like Mr Goa and Miss Goa. 3. 4 Implementation plan The advertising will be done mainly during the season time i. e. during april may and june and in October November and December Print media – April, May and June |Magazines |Name of the Magazine |Cost per Month ( 27 cm * 21 cm) |Total Cost | |Femine |5330 |15990 | |Womens Era |6000 |18000 | |Provougue |5000 |15000 | |Vogue India |6100 |18300 | |Elle |6100 |18300 | |Total | |85,590 | Printing Flyers – 1St month |Flyers |0. 75 |5675 | Cost of the Advertisements: whole year with addi tion to August (70500) | |Name of the Newspaper |Cost of Colour sq/ cm |Total Cost (Size 10Ãâ€"10) + |Per month |p. a | | | |colour | | | |Times of India |Rs. 125 sq/cm |Rs. 12,500 |37500 |450000 | |Navhind times |Rs. 110 sq/cm |Rs. 11,000 |33000 |396000 | |Total | | | |8,46,000 | SMS Marketing – whole year |SMS Marketing |mVayoo | |50,000 | Outdoor Media – whole year |Outdoor Media | | |Size |Printing Cost + rent |No |Total cost (pm) |p. a. | |   |  2,000 + 12,000 |  2 |  28,000 |33,6,000 | Business Cards – 2500 Facebook Ads can have have a budget of average 5000 per day using the CPM method †¢ A budget of 4,00,000 will be allocated to event sponsorship and tie ups Total Cost Event tie ups |4,00,000 | |Facebook advertising |60000 | |Business cards |2500 | |Magazines |85590 | |Flyers |5675 | |Newspapers |846000 | |SMS |50000 | Outdoor |336000 | |Total |17,85,765 | | | | | | | |Start-up Funding | |Land and building |50000000 | |Interior s and decorations |10000000 | |Promotions |1785765 | | |114000 | |Cash on start up |13384 | |Miscelleaneous |4400 | |Telelphone and utilities |1,575 | |Insurance |600 | |Store |11,010 | |inventory |195,881 | |computer |10,000 | | |legal expenses |7000 | |Signage (Including Permits) |1500 | | | |62145114. 5 | | 3. 5 Sales ForecastThe sales forecast has been estimated on the basis of 5% growth rate in the garment industry in Goa. | | | | |Polo |Cost Price |Selling price | |Mesh Polo |3315. 75 |4421 | |Big pony Polo |3750 |5,000 | |Brights Polo |3900 |5200 | |Sports shirts |   |   | |Solid Poplin |3471. 5 |4629 | |Linen shirt’s |4875 |6500 | |Premier oxford |3822. 75 |5097 | |Madras workshirt |5589 |7452 | |Formal Shirts |   |   | |Twill Regent: |5656. 5 |7542 | |Fit Solid Regent: Rs |4876. 5 |6502 | |Fit French Regent: Rs |4876. 5 |6502 | |Pinpoint oxford: Rs |3315. 5 |4421 | |Pants: |   |   | |Five pocket Chino: Rs |3000 |4000 | |Preston tissue Chino: |3101. 25 |4135 | |Jeans |   |   | |Stanton Wash: Rs |3315 |4420 | |Hudson Jean0 |3825 |5100 | |Antique Jean |2691. 75 |3589 | |Lispenard wash jean |1911 |2548 | Sales Forecast | | | | |Particulars |Year 1 |Year 2 |Year 3 | |Polo |1949200 |2,241,580 |2,689,896 | |Sports shirts |1686915 |1,939,952 |2,327,943 | |Formal Shirts |3494960 |4,019,204 |4,823,045 | |Pants: |813400 |935,410 |1,122,492 | |Jeans |2348400 |2,700,660 |3,240,792 |

Agriculture in 19th Century Essay

In my opinion agriculture played the largest role in the success of American business from the colonial period through the first half of the 19th century. From the very beginning farming held a crucial place in the American economy. This country started with 13 small independent farming economies which joined together in 1776 to form the United States. Without being able to be self-sustained these colonies would have never developed. Between 1860 and 1910, the number or farms in the United States tripled, increasing from 2 million to 6 million and farm products made up 82 percent of the country’s exports. From 1860 to 1890 the United States population more than doubled. Farmers however grew enough grain and cotton, raised enough beef and pork not only to supple America’s families but also to create surpluses. Food supplies for workers in mills and factories were also essential to America’s early industrialization. Trade with America introduced potatoes, corn, and beans to Europe. Mechanical devices later helped support farms with the invention of the reaper which more than doubled0 the amount of wheat that could be cut in a day. The Industrial Revolution than came and forced agriculture into greater integration with general economics. Even today agriculture supports over two million jobs and accounts for 10% of the products exported out of the United States. I believe new inventions were the single most important factor in the development of business. Each and every invention has a different economic significance. The most successful inventions are generally those that are the most useful. Some of the first inventions like fire, the wheel, or writing have made it possible for human societies to evolve. The United States has progressed from agriculture and mining communities to industrial ones to service driven economies as a result of such inventions. Early inventions like the steam engine played a major role in engine we see today. Today’s engine is a progression of the steam engine, using the same principles but modernized for today’s world. Another good example is the telephone that was invented in 1876 by Alexander Graham Bell. Without the ability to communicate as we do today business would not be anything like we know it to be today. Inventions tend to make life easier and therefore more productive. The development of mechanical tools to help with the production of agriculture enabled farmers to produce much more while making their tasks far easier. The creation of production lines to divide and organize labor tasks to maximize the efficiency of businesses. Inventions can be labor saving, cost saving, or just a luxury. The United States would not be what it is today without all of the great inventions that were created right here.

Bookreport onan Ordinary Man Essay - 1053 Words

Book Report â€Å"An Ordinary Man† Hospitality Leadership Systems 12/03/2012 Introduction: Tom Zoellner, writes in his bibliography â€Å"An Ordinary Man† about the period of the Rwandan Genocide. Its impact and repercussions on the people, and how one hospitality-employed leadership figure by the name of Paul Rusesabagina saved 1,268 Tutsis through goodwill and courageous negotiations, are chronically ordered and told in detail. Ominously, the author introduces you into a standard of life that to us seems inexistent. The Tutsi tribe was historically seen as the ruling class of Rwanda while Hutu were considered farmer folk. Following World War I the Belgians were authoritarian rulers in the region, fueling further disputes between the Hutu†¦show more content†¦The Europeans regarded Hutu and Twa (about 3% of the population) as inferior to Tutsi. Sixty years of such prejudicial fabrications inflated Tutsi egos inordinately and crushed Hutu feelings, which coalesced into an aggressively resentful inferiority complex.† Not only would this explain where the ethnic disputes stem from but also in what situation Paul Rusesabagina found himself in as the conflict escalated into another shocking downfall. The mentality that these stereotypes are described under are in the least reflected by Paul Rusesabagina and his family. Paul Rusesabagina, a man with good intentions was married to a Tutsi woman called Tatiana in 1987. He didn’t pertain to ethnic differences and aided hisr wife in escaping ethnic prejudices at her workplace. Tatiana adopted his two children into their family and they had a child of their own. â€Å"Character makes trust possible. And trust makes leadership possible. That is the Law of Solid Ground.†(Maxwell,2007, p.64). Due to his affiliation to a Tutsi woman, bearing a Tutsi child, Paul Rusessabagina was exposed to completely clashing divides. After invasion of his neighborhood by the Interhamwe and increasing slaughters, Paul offered his home to 30 neighbor Tutsis.Show MoreRelatedof men and mice1198 Words   |  5 Pagesï » ¿ Bookreport on „Of Mice and Menâ€Å" The novel „Of Men and Miceâ€Å" was published in 1937 and is written by John Steinbeck. The first edition of the book has 107 pages and can be devided into six different sections. The novel plays during the Great Depression, in California. The Author himself grew up in a fertile agricultural valley about twentey-five miles from the Pacific Coast. The maine Charachters are two migrant workers, Lenni Small and George Milton. Two very different men, who